Kiddwaya’s comment that he joined BBNaija for fame because he’s already rich has gotten a lot of attention. While it’s honest that he doesn’t need the money, it might make him seem out of touch with people who are hoping to use the show to change their lives financially. His focus on fame rather than the prize can come off as shallow, like he’s just there to grab attention. Also, his idea of “peppering” his haters sound terrifying, and fame alone can fade quickly. To really stand out in the long run, Kiddwaya will need to show more than just a desire for fame—he’ll need to connect with people on a deeper level.
Why Kiddwaya Entered Big Brother Naija: Fame, Not Fortune
Kiddwaya, son of Nigerian billionaire Terry Waya, made a bold revelation during his time on Big Brother Naija: he wasn’t there for the ₦100 million prize, but for the fame. Growing up in a wealthy family, Kiddwaya had no need for the financial reward. Instead, he sought the exposure, platform, and opportunities the show could offer to elevate his career.
His candidness about entering for fame, not fortune, stood out in a reality show often filled with contestants seeking life-changing financial rewards. For Kiddwaya, BBNaija was a business move—an opportunity to build his personal brand, expand his network, and gain the visibility needed for future success.
In a world where fame is a valuable currency, Kiddwaya’s story highlights how reality TV can be more about influence and connections than money. He left the house with a massive following and the doors open to numerous opportunities, proving that sometimes, fame is just as important as fortune.
