Kiddwaya prioritized fame over money on the Big Brother Naija reality show, aiming to prove himself to his critics.” He revealed this on his ‘X’ account. His focus on fame sets him apart. BBNaija became a strategic move to build his brand and expand his network.
He focuses on fame and ‘peppering’ his haters, which may seem shallow, especially since fame can be short-lived. To stand out in the long run, he will need to connect with people on a deeper level, not just seek attention.”
Son of Nigerian billionaire Terry Waya, Kiddwaya comes from immense wealth and success. A businessman with a unique lifestyle, who’s education abroad shaped his entrepreneurial mindset. This all backs the fact that, for someone of his status, fame might be the only thing truly needed to elevate his position further.
No one would have guessed that Kiddwaya wasn’t focused on winning the grand prize while in the house until he casually hinted at his wealth, from conversations with housemates to glimpses of his luxurious home. It only became clear once he left the house.
Beyond the show, Kiddwaya aims to expand his network, collaborate with brands, and grow his ventures. He entered BBNaija not for money, but to showcase himself, using fame to build a legacy.
In today’s world, Kiddwaya’s journey highlights how reality TV offers influence and connections. Leaving with a huge following, he proves that fame can be as valuable as fortune.
Preference for fame over the monetary reward given to the show’s winner perfectly captures the journey of the BBNaija housemate. As he continues to grow his brand, he reminds us that sometimes the real treasure isn’t wealth but the opportunities and connections that help you thrive.
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